PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
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snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13



  • PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    Jackie AinaJackie Aina4 aylar önce
    • Okay thanks for the shade review will try

      Kizzme timmeyKizzme timmey2 aylar önce
    • What chemical exfoliant did you use?

      Love LifeLove Life2 aylar önce
  • Does anyone know what foundation brush Jackie uses?

    ThealeksroseThealeksroseGün önce
  • I don’t understand why people think that tons of shades = a good shade range. We saw it with beauty blender and morphe, they had tons of shades and the shade range was shitty. You could have 3 shades and as long as there’s a porcelain, medium beige, and cocoa shade then that’s a good shade range for the amount of shades. Lots of shades =/= a good shade range

    xXsknnylgndx xxXsknnylgndx x2 gün önce
    • Also I’m not saying pur had a bad shade range. They had a pretty amazing shade range

      xXsknnylgndx xxXsknnylgndx x2 gün önce
  • I've been binge watching you for like the last few days.

    Dajah NelsonDajah Nelson7 gün önce
  • You look really nice, entire look here! Hair, bandana and purple eyes, I like! And the foundation looks very nice too!

    Ja LaJa La9 gün önce
  • So real! "My moustache hairs." I don't hear anyone saying that.

    Ja LaJa La9 gün önce
  • Hi Ms. Jackie! Where do you get your bundles from? I love your youtube channel and how truthful you are about everything and your black skin is gorgeous.

    Chiquita McNabbChiquita McNabb12 gün önce
  • Love this!!

    Kimmy LambertinaKimmy Lambertina14 gün önce
  • They actually listened to her suggestion They have try two mini sixes and get a third shade of your choice for free with code LOVEMINIS

    Shanteria SmallShanteria Small23 gün önce
  • They did that

    Beasan ShkoukaniBeasan Shkoukani28 gün önce
  • Love youuuuuuuuu 😂

    Rafaela SchiavoniRafaela SchiavoniAylar önce
  • I think companies should start adding blue undertones to the beggining and the ending of the spectrums. The very deepest of skin tones (even darker then Nyma) actually have blue undertones, it's rare, but there are people who do, and no foundation brand I know covers that undertone. The very lightest of skin also has blue undertones (wich Huda tried to create, but the pigments are just wrong, they added yellow in the base too, wich mixed with blue turns just olivy)... I hope all rare undertones get covered in foundations someday.

    Legendary VocalistsLegendary VocalistsAylar önce
  • So my water filter is from Pur ...i aint know pur had a cosmetics line...tf 😒...plus i have heard some controversy over this line having 100 shades an i the only one thats okay with that...i don't think its gimmicky at all sis

    AubreyJamesMusicAubreyJamesMusicAylar önce
  • I love your personality so much 😂😂😂

    Queen NicQueen NicAylar önce
  • When you started swatching the deep category 😑 I'm TIRED of brands throwing tan shades in the deep or dark category to make it seem more full. If we started rearranging colors ourselves we'd see the real breakdown would not be as they market it. 🤷🏾‍♀️

    Andrea AllenAndrea AllenAylar önce
  • So before it was too little shade now it’s too many?

    Kathrynne ShafferKathrynne ShafferAylar önce
  • Jackie this is y ily cuz u speak nun b the truth

    India BillupsIndia BillupsAylar önce
  • We love you Queen! She applies foundation at 10:00 🤗

    Hollee LifestylesHollee LifestylesAylar önce
  • That is a impressive number of shades. I hope they have a true olive, green undertones not yellow or pink.

    Spatia QuietamSpatia QuietamAylar önce
  • “Judge to daddy” took me the hell out 😂

    Stephanie LettsomeStephanie LettsomeAylar önce
  • Love you and Nyma Tang!!!♥️♥️ Congratulations to you both on your you tube channels, and both are deserving!!!👏🏾👏🏾👏🏾👏🏾👏🏾

    guess whoguess whoAylar önce
  • I sub!! You're the real deal

    shantal lewisshantal lewisAylar önce
  • Thank you for your videos! They are awesome and help me understand makeup!

    Arlando MbaArlando MbaAylar önce
  • Me: is depressed Jackie:THAT WAS THE WOAH YOU GUYS WERE WAITING FOR! (no hate she is like my favorite makeup guru cuz of how real she is)

    Wolf HowlerWolf HowlerAylar önce
  • You do not! Do not. You not talk too much. People need stop 🛑 the sass. Nobody asked them. 😑

    Amalfi AlbertsAmalfi AlbertsAylar önce
  • I want to thank you for testing this foundation. I'm not usually a foundation user but I decided to try this after you and Tati Westbrook gave it rave reviews. I LOVE it. It can be as light or as full coverage as you want. It covers imperfections but still does not give a cake look. I used the color matcher on their website and it was a dead on match for me. It looks natural and lasts all day.

    snowbirdsnowbird2 aylar önce
  • Love you Jackieee

    Yvonne OlogoYvonne Ologo2 aylar önce
  • Rip headphone users

    Jahquail GriffinJahquail Griffin2 aylar önce
  • send the lightest shades of your pur too meeee im cool and pale.. not warm

    Little FiddleLittle Fiddle2 aylar önce
  • i'm going to get pur for my daughter she is into makeup she is the one who showed me your channel and i'm hooked !!!!!!thanks

    Merlot VinesMerlot Vines2 aylar önce
  • AMEN!!!!! I am impressed. My Mom and I can do mother daughter makeup day cause she can FIND A SHIADE OMG!!!!!!!!!!

    A. Michelle MendezA. Michelle Mendez2 aylar önce
  • Her teeth are so white but when I go to the dentist right when I walk in they kick me out

    Selahnya VlogsSelahnya Vlogs2 aylar önce
  • Could you please do a video of testing these shades on your family members? 😭🙏

    aBAD ColdaBAD Cold2 aylar önce
  • That one upside down bottle on the right 😂 6:18

    aafster lifeaafster life2 aylar önce
  • I just found your channel and I am living thank you for existing

    Catie WaraksaCatie Waraksa2 aylar önce
  • Hey Jackie you should show the foundation on your sisters!

    DejaAdorDejaAdor2 aylar önce
  • HeyJackie Question, what do you do with all the products you don’t use?

    Nataya PraterNataya Prater2 aylar önce
  • 10 shades: a disgrace 100 shades: gimmicky FFS the brand is trying. We should be glad that it’s a step in the right direction rather than calling it gimmicky.

    Mitchell TatumMitchell Tatum2 aylar önce
  • As s makeup artist it is SO ANNOYING to have to mix a foundation for every client beyond a medium complexion. Besides the lack of variety in shades, the undertones are sometimes totally off. Look, I’ll do anything for my clients but it upsets me that I can’t just hand a foundation over to them like i can with lighter clients.

    Maggie EMaggie E2 aylar önce
  • I subscribed within 2 minutes of watching this. I kinda love you 😍

    Maggie EMaggie E2 aylar önce
  • Alight stupid comment but ive never seen a girl with deep skin with skin problems??

    riorio2 aylar önce
  • The longer I stare your bare face, the more beautiful you become.

    really regularreally regular2 aylar önce
  • 100 shades?......we are really need that number of shades?

    Angie KistilAngie Kistil3 aylar önce
    • We need more

      Bibble FlavouredBibble Flavoured2 aylar önce
  • Thank you for clarifying about swatching shades on different skin tones.

    candy kcandy k3 aylar önce
  • They went “100” % the way Get it 100 % and 100 shades

    Dominic's WayDominic's Way3 aylar önce
  • I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

    solissolis3 aylar önce
  • And that’s exactly what I did. Watched another video 🤣

    jayla bryantjayla bryant3 aylar önce
  • You are teaching me soooooo much about makeup. ❤

    Blu BlaqBlu Blaq3 aylar önce
  • it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

    idk ???idk ???3 aylar önce
  • honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

    artemisia trifoneartemisia trifone3 aylar önce
  • I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

    Joy YiJoy Yi3 aylar önce
  • People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    Skye bouwkampSkye bouwkamp3 aylar önce
    • People were happy with Fenty and their foundation range.

      AshleyAshley3 aylar önce
    • people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

      Jackie AinaJackie Aina3 aylar önce
  • for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

    Mollie SchonbergerMollie Schonberger3 aylar önce
  • Teint Idole is over-rated imho. I used to use it, the coverage sucks.

    doorframepushdoorframepush3 aylar önce
  • Pls do a video with the fam!

    Charity SmithCharity Smith3 aylar önce
  • If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    McKenzie JonesMcKenzie Jones3 aylar önce
    • that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

      Jackie AinaJackie Aina3 aylar önce
  • wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

    Ana AllenAna Allen3 aylar önce
  • Jackie...did you just hit the whoa? Lmao

    Super KaySuper Kay3 aylar önce
  • Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

    A IsseA Isse3 aylar önce
  • I love you!

    Victoria StoneVictoria Stone3 aylar önce
  • 1,000 shades next

    Fermin Ortiz JrFermin Ortiz Jr3 aylar önce
  • Where would you suggest going to get a foundation shade match that would have access to a range of good products.

    Jamie HargroveJamie Hargrove3 aylar önce
  • The mind your childcare comment hit me hard lol

    Jamie HargroveJamie Hargrove3 aylar önce
  • Jaaaaackie WHAT foundation brush is that? Dang I want to try it

    LB Lipney-BurgerLB Lipney-Burger3 aylar önce
  • Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

    Oblong Polka DotsOblong Polka Dots3 aylar önce
  • Your so pretty and funny it not fair you don't even need make up

    ren oopsren oops3 aylar önce
  • Thanks

    Trice TymeTrice Tyme3 aylar önce
  • “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

    The Fallen StarThe Fallen Star3 aylar önce
  • This was such a thorough review. Thank you!

    A Jar of JamA Jar of Jam3 aylar önce
  • Sis send me my shade!!!!

    The Fallen StarThe Fallen Star3 aylar önce
PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina